The Apple Watch doesn’t seem like it’ll be overhauled this year. If anything, Apple will give its smartwatch under-the-hood improvements. watchOS 5, too, will bring with it a number of new features that we haven’t seen on the Apple Watch before. But there’s something so obvious still missing from Apple’s smartwatch more than three years into its existence.
When you look at the Apple Watch, it resembles a connected device more than a traditional timepiece. The display is square-shaped, not circular.
Apple has avoided putting a circular display on its smartwatch while dominating an industry filled with modern-looking alternatives. That needs to change in 2019, though. Aside from the Apple Watch getting a little stale, a major competitor is entering the race that Apple needs to fend off.
Since its debut in 2015, the Apple Watch has seen tweaks here and there. The internal components have been swapped annually, but the exterior is pretty much the same now as it was then. So let’s not give Apple a free pass. As it did with the iPhone’s design for a few years, Apple is letting its smartwatch coast by.
The Apple Watch is long overdue for a significant upgrade on the outside. Apple can definitely make it happen, too. From Samsung to an endless list of fashion brands, there are plenty of circular display-toting smartwatches to choose from.
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